How to build a simple social media strategy!

This is my first blog post here, and I wanted to start by revisiting a topic I’ve always believed in - social media strategy.

Social media today is not just a marketing tool. It is where your brand shows up, connects with people, and builds long-term trust. That is why having a simple, focused strategy matters more than ever.

Let’s start with the basics.

Before choosing platforms or jumping into content ideas, be very clear about your goals. What do you want from social media? Increased visibility? Community building? More conversions? Thought leadership?

In 2025, some common goals include:

• Building an engaged community (especially on LinkedIn, Instagram, and even Threads)

• Driving direct conversions through platforms like TikTok Shop or Instagram Shopping

• Nurturing relationships with returning customers through content and conversation

• Growing credibility as a brand or expert in your field

Once your goals are locked in, define your audience. This is even more crucial now because algorithms are more selective, attention spans are shorter, and users are flooded with content. Think:

• Who do we want to reach?

• Who actually engages with our product or service?

• Which platform do they spend time on and why?

• Can we unlock a new segment through platform-native content?

Answering these will help you decide where to focus. And trust me, in 2025, you don't need to be everywhere.

Choose your platforms wisely. It’s not about being on all platforms, it’s about being on the right ones. For example:

• TikTok is now a full-funnel platform, but if your tone doesn't match the culture, it can backfire.

• LinkedIn is no longer just B2B - it’s where personal brand meets professional clout.

• Instagram still works beautifully for visual storytelling, but only if you're keeping up with Reels and carousels.

• Threads and X (formerly Twitter) are good for thought leadership, but engagement is limited unless you’re active.

• Facebook is now more about community groups and older demographics - still powerful but very niche.

Once you've picked your platforms, set clear and trackable targets that connect to your goals. Let’s say you want to drive engagement. A 2025 KPI might look like:

• “Maintain an average engagement rate of 3% on LinkedIn for weekly posts across Q2”

• “Generate 100 saves per post on Instagram by focusing on carousels and guides”

Make sure your goals follow the SMART framework - specific, measurable, attainable, relevant and time-bound.

Now the real work begins — the content plan.

Plan your posts ahead of time. Use a calendar. Doesn’t have to be fancy. Could be Excel, Notion, or Google Calendar. It just needs to answer:

• What are you posting?

• When are you posting?

• Where are you posting it?

Content buckets are still useful in 2025. Think education, entertainment, community, and conversion. Rotate through those so your feed doesn't feel one-dimensional.

Bonus tip: Leverage AI tools like ChatGPT, Canva Magic Studio, or Meta’s AI Creative Studio to help with drafts and design, but always add your own voice. People follow people, not prompts.

Finally, keep listening. Social media is now more two-way than ever. Use comments, DMs, polls, and reactions to understand what’s working and adapt quickly. Algorithms reward consistency and adaptability.

I hope this updated version of a social media strategy helps someone out there in 2025. If you're building your personal brand or a business presence, feel free to reach out. Happy to help or brainstorm ideas with you!

Let’s keep learning and sharing.