Zarif Hassan
Media and Digital Marketing Strategist
Phone:
+1 647 326 3286
Email:
Address:
30 Hillsboro Ave, Toronto, ON
M5R1S7
What I Bring to the Table
My marketing journey has spanned industries, geographies, and business models. I’ve worked with global brands in healthcare, telecommunications, real estate, CPG, and tech, delivering results across both high-growth and mature markets.
Over the years, I’ve led more than 100 campaigns and managed over 100 million dollars in media budgets. I’ve partnered with teams at Elevance Health, Rogers, and Tri Pointe Homes to design full-funnel strategies that drive measurable impact, blending brand building with performance marketing.
I take a hands-on approach to execution, combining media planning expertise with deep knowledge of tools like Google Ads, Meta, DV360, Amazon DSP, GA4, Looker Studio, and Tableau. Whether it’s crafting a go-to-market strategy or optimizing campaigns in real time, I focus on clarity, collaboration, and business outcomes.
My time at the Rotman School of Management helped me zoom out from tactics and think more deeply about strategy and leadership. Through the MBA, I developed a stronger understanding of how to drive cross-functional alignment, manage teams effectively, and lead with purpose in fast-changing environments.
What keeps me going is the opportunity to build something meaningful, solve complex problems, and work with great people. I believe in marketing that is insight-led, performance-driven, and always evolving.
If you’re looking for a strategic marketing leader who understands both the numbers and the nuance, I’d love to connect.
Work Experience
June 2022 - Present
March 2022 - June 2022
August 2021 - January 2022
August 2016 - Mach 2021
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Elevance Health
Industry: Healthcare Insurance
Tools: Google Ads, DV360, Meta, SA360, Tableau, Campaign Manager 360, Mediaocean, The Trade Desk
Led media strategy for Elevance Health, a Fortune 20 company, managing a $20M annual budget and a cross-channel media mix across programmatic, social, search, direct, and traditional platforms.
Achieved 85,000+ new acquisitions in Q1 2025 and expanded the membership base to 48.9M. Drove a 24% increase in investment by optimizing performance and strengthening data-driven insights.
Improved conversion by 15% through strategic audience segmentation and full-funnel planning.
Tri Pointe Homes
Industry: Real Estate
Tools: Google Ads, Meta, Tableau, Looker Studio, SEO/SEM platforms
Led paid media strategy for Tri Pointe Homes, one of Fortune’s Most Admired Homebuilders.
Generated 10,000+ qualified leads by aligning acquisition channels with audience intent and leveraging SEO-SEM synergy.
Developed optimized dashboards and campaign insights to guide marketing decisions across markets and stakeholders.
Senior Media Planner
Mindshare
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Rogers Communications
Industry: Telecommunications
Tools: Google Ads, Meta, Twitter, Tableau, Campaign Manager, Broadcast, OOH
Led strategic planning and campaign execution for Rogers Communications, delivering a 10% boost in brand visibility and engagement in Q2 2022.
Developed data-driven marketing strategies that translated brand goals into measurable outcomes, increasing customer acquisition by 8%.
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Optimized digital performance using advanced dashboards, resulting in a 5% uplift in conversions and ROI.
Collaborated with cross-functional trading teams to enhance campaign delivery across Facebook, Instagram, Twitter, and Google Ads, driving a 9% increase in CTR.
Integrated digital and traditional media - including print, radio, and OOH to execute cohesive omnichannel campaigns while improving workflow efficiency across internal and external teams.
Digital Marketing Lead
Mindshare
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Telenor, Foodpanda, Nokia, Dell, Kellogg’s, Brac, Walton
Industry: Telecommunications, CPG, Tech, NGO, Food Delivery
Tools: Google Ads, Facebook Ads, Instagram, YouTube, Campaign Manager, Excel, PowerPoint, Analytics Platforms
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Led a 14-member cross-functional team to manage brand strategy, media planning, execution, and analytics for 25+ clients, including Telenor, Foodpanda, Nokia, and Dell.
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Expanded the client portfolio by 150% through strategic media pitches and new revenue stream development, significantly strengthening market presence.
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Delivered 25% revenue growth and a 20% increase in brand engagement by driving high-performing, data-driven campaigns with precision targeting and creative storytelling.
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Secured 27 awards at the Digital Marketing Awards by Bangladesh Brand Forum, including Best App Marketing and Best Use of Instagram and Influencers.
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Built lasting client relationships through continuous performance improvement, stakeholder influence, and strategic insight sharing, resulting in high retention rates.
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Pioneered innovative media strategies and applied growth hacking techniques to maximize ROI and deliver measurable business outcomes.
Digital Marketing Manager
Veon
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Banglalink, Toffee
Industry: Telecommunications, Digital Entertainment
Tools: Google Ads, Facebook Ads, DV360, SA360, Eskimi, Firebase, Google Analytics, Google App Console
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Led end-to-end digital marketing and campaign strategy for Banglalink and Toffee, achieving double-digit growth in brand visibility, engagement, and conversions.
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Improved Banglalink’s Net Promoter Score by 4 points in 2020 through data-driven optimization and cost-effective performance marketing.
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Increased MyBL’s active user base by 140% and Toffee’s by 241% in six months through personalized app marketing and deep analytics.
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Launched Bangladesh’s first digital concert via Toffee, growing subscribers by 117% and halving YouTube CPV through creative partnerships and innovative content.
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Directed award-winning digital campaigns that positioned Toffee as a premier entertainment platform and MyBL as a top self-care app, boosting retention and usage.
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Managed and mentored a 20+ member cross-functional team, driving seamless collaboration across creative, media, tech, and internal brand teams.
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Drove 25% revenue growth for digital channels using growth hacking strategies across paid social, search, and programmatic media.
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Introduced A/B testing frameworks that improved campaign efficiency and lowered CPA by 20% across DV360, SA360, Eskimi, and local DSPs.